Discover more about us

We "Aurelle Crochet" started as a small crochet design studio, inspired by the beauty of handmade yarn creations. Our goal was to bring unique crochet designs and quality yarn to people who love crafting and creativity.

Over time, we realized that crochet is more than just a hobby—it’s a way to express creativity and create something truly personal. Today, we offer a wide range of yarn and crochet products, helping makers of all levels bring their ideas to life with ease and inspiration.

gray concrete wall inside building
gray concrete wall inside building

Our Mission

At Aurelle, our mission is to deliver modern fashion designed for active city living—combining trend, comfort, and quality in every piece.

Our vision

To inspire creativity and bring the joy of handmade crochet to everyone. We envision a world where crafting with quality yarn connects people, sparks imagination, and turns simple ideas into beautiful, lasting creations.

Our team

Behind our brand is a small team of crochet enthusiasts and yarn lovers dedicated to creativity and craftsmanship. We carefully select our products and designs to help makers of all skill levels enjoy the beauty of handmade crochet.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer